Facebook Inc. will lead the mobile display-advertising market in the U.S. this year as total spending on ads for wireless devices rises 180 percent to more than $4 billion, EMarketer Inc. estimates.
In September 2012, the market researcher had projected 2012 mobile-ad growth of 80 percent. Facebook may win 18.4 percent of the mobile display-ad market, edging out Google Inc., which is estimated to grab 17 percent, EMarketer said in a statement today. For all mobile ads in the U.S., including search and display, Google will have 57 percent of the market this year, while Facebook will have 8.8 percent. Facebook didn't have a mobile-ad service until this year.