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Article updated: 12/7/2012 11:31 AM

Apple’s softer side emerges under CEO Cook

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Associated Press Apple is emerging as a gentler, cuddlier corporate citizen in the year after the death of CEO and co-founder Steve Jobs. CEO Tim Cook's announcement that the company is moving a Mac production line to the U.S. is just the latest step in a charm offensive designed to soften Apple's image.

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"Those jobs aren't coming back." That's what Steve Jobs reportedly told President Obama when asked at a dinner in early 2011 whether Apple would consider moving some of its manufacturing from China to the United States. Jobs' successor, CEO Tim Cook, might have another response for Obama: Yes, we can. Apple is emerging under Cook's leadership as a kinder corporate citizen.