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Article updated: 11/16/2012 5:22 PM

What happens if Twinkies really do go away?

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Gary Keller, a Hostess driver for 16-years, carries the last items of his final delivery Friday at a Hostess Brands Inc. Bakery Outlet store in Peoria. Hostess Brands Inc., the bankrupt maker of Wonder bread and Twinkies, said it will fire more than 18,000 workers and liquidate after a nationwide strike by bakery workers crippled operations.

Bloomberg News

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It's hard to imagine the fading away of brands as storied and valuable as Ho Hos, Ring Dings and Yodels. Within hours of announcing the closure Friday, the company already had put out word that Zingers, Fruit Pies and all the other brands were up for grabs.