This copy is for personal, non-commercial use. To order presentation-ready copies for distribution you can: 1) Use the "Reprint" button found on the top and bottom of every article, 2) Visit reprints.theygsgroup.com/dailyherald.asp for samples and additional information or 3) Order a reprint of this article now.
Saxbys Coffee chooses UpShot for single-serve product
Saxbys Coffee of Cicero has selected the Upshot Solution to enter the booming single-serve market.
Developed by LBP Manufacturing, the Upshot Solution is an eco-friendly, single-serve filter that is compatible with Keurig and other single-serve brewers. Saxbys, a premium coffee franchise, will offer its Saxbys Signature Blend in a single-serve format.
“We’ve been looking for the best selection to provide our customers with a single-serve option. After examining a range of options in the market, we chose the Upshot because it delivers a cup of coffee that comes closest to the in-store experience,” said Nick Bayer, founder and president of Saxbys. “Another advantage of the Upshot filter is that it offers a fully recyclable life cycle — a quality that distinguishes itself from other products currently on the market.”
Saxbys will sell the seven-count retail packs exclusively through its 25 retail locations throughout the holiday season. In 2013, Saxbys plans to expand the number of single-serve offerings and will also broaden sales and distribution through online retailers.
“For small-to-mid-size operations like Saxbys, customer loyalty is essential and therefore, quality is key,” said Matt Cook, president of LBP. “Upshot allows Saxbys the ability to control all aspects of production — from the roast, to distribution and pricing.”
Copyright © 2013 Paddock Publications, Inc. All rights reserved.