Article updated: 11/11/2012 9:09 AM

Stagnant U.S. exports to Cuba belie fair’s optimism

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In this picture taken Wednesday Nov. 7, 2012 people visits the Pepsi/Gatorade stand during the 30th Havana International Trade Fair, in Havana, Cuba. Many of America's best-known brands were on display at a Havana exposition center this past week as representatives hawked some of the few U.S. products that can legally be exported to Cuba, thanks to an exception to the U.S. embargo allowing cash-up-front sales of food, agricultural goods and medicine.

Associated Press

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Kellogg’s. Gatorade. Hormel. Hunt. Many of America’s best-known brands were on display at a Havana exposition center this past week as representatives hawked some of the few U.S. products that can legally be exported to Cuba, thanks to an exception to the U.S. embargo allowing cash-up-front sales of food, agricultural goods and medicine. But cold numbers belie the enthusiasm on the convention center floor.