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updated: 9/28/2012 8:08 AM

Lands' End to cut nearly 200 jobs in Wis.

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Associated Press

DODGEVILLE, Wis. -- Apparel and home products retailer Lands' End plans to cut nearly 200 jobs in Dodgeville by the end of January.

Dodgeville-based Lands' End said Wednesday it is culling its call center workforce by 29 percent and streamlining other operations as more of the company's sales are made online.

Company spokeswoman Michele Casper says the first cuts -- 50 full-time jobs from the company's corporate offices and 25 from the call center -- were effective Wednesday.

The other 124 jobs -- a mix of full- and part-time positions in the call center -- will be eliminated after the busy holiday sales period.

Casper tells the Wisconsin State Journal nearly 80 percent of company sales in the U.S. are now made online.

Land's End now employs about 3,000 in Dodgeville.

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