Breaking News Bar
updated: 9/20/2012 7:15 AM

Procter & Gamble adds berry flavor to Prilosec

hello
Success - Article sent! close
  • Wildberry flavored Prilosec OTC.

      Wildberry flavored Prilosec OTC.
    Associated Press

 
Associated Press

NEW YORK -- Procter & Gamble is adding flavoring to a pill that you swallow -- a first for the world's largest consumer products maker.

In the biggest change to heartburn medication Prilosec since it became over-the-counter in 2003, Procter & Gamble is adding a wildberry flavor to the pill, even though it is meant to be swallowed, not chewed.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

P&G says the pills are coated with ingredients that give off a cooling sensation immediately. And the wildberry flavor lasts for up to five minutes afterward. The flavoring was derived from technology from P&G's Vick's segment.

The heartburn market is changing, as fewer consumers use fast-acting antacids and more turn to medicines that block production of acid over time. Wildberry Prilosec OTC will be on store shelves in October.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.
    help here