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Article updated: 9/3/2012 8:52 AM

Walgreens rolling out first rewards program

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Walgreens is launching its first customer rewards program.

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Walgreen Co. will launch its first ever customer rewards program this month. The largest U.S. drugstore chain said its Balance Rewards program will allow shoppers to gain points at both Walgreen and Duane Reade stores and for online purchases.