Article updated: 7/27/2012 8:05 PM

NBC draws ire for not streaming ceremony

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The Olympic caldron is lit during Friday's Opening Ceremony in London. NBC showed the ceremony on tape delay in the United States.

Associated Press

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Even before NBC signed on for its coverage of the Summer Olympics in London on Friday, it drew a storm online for its decision not to stream the opening ceremony digitally. NBC Sports spokesman Christopher McCloskey said the ceremonies "are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them."

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