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Article posted: 6/27/2012 10:02 PM

Barry Becher, of Ginsu knives fame, dies at 71

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In this 1978 photo, Barry Becher is seen at a studio using a hammer on a Ginsu knife. Becher, a marketing mastermind and infomercial pioneer best known for bringing Ginsu knives to the American public, died of complications from surgery. He was 71.

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The marketing mastermind and infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the miracle kitchen tool that sliced through tin cans and chopped wood, has died. Barry Becher was 71.