FCL Graphics forms integrated media solutions group

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Harwood Heights-based marketing and direct mail material printer FCL Graphics Inc. has formed an integrated Media Solutions Group to provide cross media solutions to marketers.

By integrating print and other emerging digital media solutions, clients can produce powerful marketing campaigns that create personalized 2-way communications across multiple media channels with their customer base, the company said in a release.

"At FCL Graphics we are working to help our clients navigate emerging marketing channels and integrate these new channels with their traditional print pieces," said Michael Ford, president and CEO of FCL Graphics. "The key will be managing multichannel marketing campaigns with a single application. By doing this you can integrate direct mail, email, mobile, web, QR Codes, and other media to deliver relevant and personalized messages and track the results of each component of the program."

"Our main focus is adding value by helping our clients more effectively communicate with their customers by offering cross-media services that help them succeed and do more with less. If we can help increase our customers' response rates by utilizing multichannel campaigns it makes all the components of the campaign, including the traditional print pieces, more valuable and profitable," Ford added.