Breaking News Bar
updated: 4/30/2012 6:55 AM

Pepsi partners with Twitter for online concerts

hello
Success - Article sent! close
  • Associated PressPepsiCo Inc. is tweeting to a new generation of music lovers. The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site.

      Associated PressPepsiCo Inc. is tweeting to a new generation of music lovers. The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site.

 
Associated Press

NEW YORK -- PepsiCo Inc. is tweeting to a new generation of music lovers.

The No. 2 soda company is partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a TV ad with singer Nicki Minaj.

Order Reprint Print Article
 
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.
Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Success - request sent close

The company, based in Purchase, N.Y., isn't yet saying which musicians will be featured for the Twitter concerts this summer.

Terms of the deal with Twitter were not disclosed.

The marketing push comes as Pepsi looks to refresh its business and win back soda drinkers from The Coca-Cola Co. Pepsi has been losing market share to Coca-Cola in recent years. It fell to the No. 3 spot among sodas in 2010.

Share this page
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.