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updated: 3/6/2012 5:31 PM

Schneider launches TV ad in 10th House race

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  • Brad Schneider

    Brad Schneider

  • John Tree

    John Tree

  • Vivek Bavda

    Vivek Bavda

  • Ilya Sheyman

    Ilya Sheyman

  • Video: Schneider TV commercial

  • Video: Sheyman ad


Democratic congressional candidate Brad Schneider launched his first TV ad of the 10th House race this week.

Schneider's 30-second spot is running on cable stations in the district, which includes parts of Lake and Cook counties.

Schneider narrates the advertisement, which is called "Moving Forward" and is comprised of a slide show of photographs featuring the candidate.

Schneider talks of protecting the environment, a woman's right to have an abortion, Social Security and Medicare, and he criticizes the Tea Party and incumbent Republican Bob Dold for "holding us back."

"In Congress, I'll move us in the right direction," Schneider says as pleasant music plays.

A campaign manager declined to say how much Team Schneider spent on the TV ad but called the buy "robust."

The commercial is available on Schneider's campaign website and on YouTube.

Schneider is the second candidate in the race to bring his message to TV. Ilya Sheyman launched a commercial on cable stations in mid-February.

The other two Democratic candidates on the March 20 ballot, John Tree and Vivek Bavda, haven't yet bought TV time.

A fifth Democrat, Aloys Rutagwibira, is running a write-in campaign.

The winner of the Democratic primary will face Dold in the November general election. Dold is running unopposed in the primary.

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