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updated: 1/17/2012 12:07 PM

New logo designed for Loyola Ramblers

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  • Loyola University Chicago released this image of its new logo for its athletic programs.

      Loyola University Chicago released this image of its new logo for its athletic programs.

 
By Daily Herald News Services

Following up on some recent renovations to its sports facilities, the Loyola Ramblers logo also has been revised to give it a more confident edge with a little bite to its look.

University officials unveiled a new logo for Rambler athletics that will be integrated over the remainder of the school year and into next season.

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"This is an exciting time for Loyola athletics with a commitment from the University including the recent openings of The Norville Center for Intercollegiate Athletics, the renovations to Gentile Arena and new leadership," said Dr. M. Grace Calhoun, assistant vice president and director of Athletics. "We feel that our new logo will foster even more pride in our alumni, fans, and students."

Designed by Sport Graphics in Indianapolis, the new logo features a more modern typeface and maintains the tradition of the wolf head while adding more shadows and gray to the face, a set of menacing yellow eyes and a set of visible upper fangs.

"Our goal was to build and expand on the strong heritage of the existing brand by focusing on the wolf head's strong attributes and pair it with a confident typeface to launch a bold, new look," said Marty Hill, vice president of sales and marketing for Sport Graphics.

The image of a wolf and the moniker "Ramblers" will not change. The wolf mascot was inspired by the coat-of-arms of St. Ignatius of Loyola, from whom Loyola derives its name, which depicts two wolves standing over a kettle. Taken from the heraldic crest carved in the lintel on St. Ignatius' family home in Loyola, Spain, the wolves and cauldron refer to the prosperity and generosity of the Loyola family, who, after feeding family, retainers and soldiers, had enough food to feed even the wild animals.

Ramblers is a unique moniker that originated when football was a popular sport at Loyola and in 1926, Loyola's team was dubbed "Ramblers" by the media because it traveled so extensively across the United States. Loyola is the only NCAA Division I school to be known as the Ramblers.

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