American to expand Gogo streaming video on aircraft

ITASCA — American Airlines announced it will expand Gogo’s new streaming video product onboard approximately 400 American Airlines aircraft.

The expansion of Gogo’s video product — called Gogo Vision — on all of American’s Gogo-equipped aircraft will be completed by the end of 2012.  American, which became the first to launch GogoVision in August, currently has the service up and running on their fleet of 15 Boeing 767-200 aircraft.

In addition to the video expansion, Gogo has extended an introductory pricing offer of $. 99 per TV show and $3.99 per movie through Oct. 15.  With the purchase of a video, travelers will also receive a free Gogo Wi-Fi session for use on a later flight.  Customers do not have to purchase in-flight Wi-Fi to purchase a movie or TV show.

“We definitely feel that our video product is a game-changer for the industry and American continues to be at the cutting edge with this technology,” said Ash ElDifrawi, Gogo’s chief marketing officer.  “Gogo Vision offers airlines a low-cost, lightweight, easy-to-install solution that’s very different from traditional IFE.”

Gogo Vision features a growing list of nearly 200 movies and TV shows from major Hollywood studios to offer customers a range of entertainment choices. Customers can sort titles by movie or TV, genre, length of feature, and other categories.  Trailers are available for complimentary viewing before renting content. Movies and TV shows will remain accessible for viewing after the customer has landed — movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used onboard.

“Initial customer feedback shows our Entertainment On Demand product is a hit with our customers and we feel that it’s a great example of how we continue to deliver products that our customers truly value,” said Rob Friedman, American’s vice president — marketing. “In addition to our expansion news today, we  are thanking our customers for their loyalty by extending the free Internet and introductory pricing offers until October 15.”