Lady Gaga to design Christmas at Barneys
- Photos (2)
NEW YORK — Christmas is getting a makeover — Lady Gaga style: The singer and her team are going to reinterpret Santa's workshop and put it on display at Barneys.
She'll get an entire floor and take over the coveted windows starting in mid-November at the retailer's flagship Madison Avenue store, Mark Lee, Barneys CEO, announced this week. There will also be a collection of Gaga's Workshop gift items that will raise money for a charity of her choice.
Campaign visuals, including a cartoon rendering of Gaga with long blue hair and a sparkly red jumpsuit, will be used to decorate shopping bags and other packaging, and will be featured on the company's website.
Barneys' typically nontraditional windows are a popular stop for holiday shoppers.
- Share Facebook Twitter
Article sent to (required)E-mail
Article sent from (required)E-mail Name
Subject Line (article title)
Message (optional)Success - Article sent Click to close
Interested in reusing this article?
Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.
The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.Need more information about reprints? Visit our Reprints Section for more details.
Contact information ( * required )Name * Company Telephone * E-mail *
Article InformationTitle URL
Message (optional)Success - Reprint request sent Click to close