Aircell changes company name, focus

Aircell has officially changed its name to Gogo, and the company has done a complete makeover on its brand.

A provider of in-air connectivity, the new look and feel augments the company's focus on helping its airline partners offer an experience and product that customers love, company officials said in a press release. It also effectively portrays Gogo as more than just a connectivity company and will help Gogo in its evolution from a connectivity provider to an in-air e-commerce and media brand.

The company will continue to use the name Aircell in reference to its business aviation group.

“Over the years, we've built a lot of equity in the Gogo brand and it has truly become a brand that travelers love. So changing our company name from Aircell to Gogo was really an easy decision,” said Ash ElDifrawi, Gogo executive vice president and chief marketing officer. “As we continue to introduce innovative new products, our customers will quickly recognize that Gogo is more than just a Wi-Fi company. They'll see that Gogo has evolved into an entertainment, e-commerce and media company in-air, online.”

The new brand will be featured on Gogo's exclusive, in-air multimedia platforms and will also appear on a redesigned ground site that can be found at gogoair.com.

“Gogo users are connected by a satisfying shared experience - one that grants access to entertainment, exclusive deals, destination discoveries and personal connections,” adds ElDifrawi. “Whether our customers are flying first class or coach, the best seats on the plane are the ones using Gogo. We want Gogo to be everyone's favorite part of flying.”