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updated: 7/7/2011 1:58 PM

Johnson & Johnson signs as 2014 World Cup sponsor

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Associated Press

ZURICH -- FIFA says health care firm Johnson & Johnson has bought the final global sponsorship slot for the 2014 World Cup in Brazil.

Johnson & Johnson has signed up as the eighth second-tier worldwide sponsor after several of FIFA's commercial partners criticized the governing body for recent corruption scandals.

FIFA did not disclose the value of the deal.

FIFA has six top-tier partners for the 2014 World Cup. It has budgeted for $1.6 billion from commercial contracts tied to the tournament. Broadcast rights deals will earn at least an additional $2.2 billion.

Johnson & Johnson was previously one of the International Olympic Committee's top-tier sponsors, but did not renew the deal in 2008.

ZURICH -- FIFA says health care firm Johnson & Johnson has bought the final global sponsorship slot for the 2014 World Cup in Brazil.

Johnson & Johnson has signed up as the eighth second-tier worldwide sponsor after several of FIFA's commercial partners criticized the governing body for recent corruption scandals.

FIFA did not disclose the value of the deal.

FIFA has six top-tier partners for the 2014 World Cup. It has budgeted for $1.6 billion from commercial contracts tied to the tournament. Broadcast rights deals will earn at least an additional $2.2 billion.

Johnson & Johnson was previously one of the International Olympic Committee's top-tier sponsors, but did not renew the deal in 2008.

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