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updated: 5/9/2011 5:18 AM

An, um, fresher approach for Pace

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  • A Pace bus in Crystal Lake.

      A Pace bus in Crystal Lake.
    Daily Herald file photo


By Marni Pyke

Even fresh can get stale. That's why Pace is scrapping its old "A Fresh Approach to Public Transportation" slogan.

The latest moniker, "Connecting Communities," focuses attention on new attempts Pace is making to link its 284 communities. The switch is part of a Pace campaign to modernize its brand.


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