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updated: 1/24/2011 10:14 AM

Daily Herald launches 'Daily Deals' coupons, offering suburban discounts

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Daily Herald Report

Readers of the Daily Herald and will have a chance to more than double their money starting Monday.

The Daily Herald launches Daily Deals, where consumers can save 50 percent or more on a wide range of performances, events, restaurants, golf clubs, comedy clubs and retailers -- all in the suburbs.

Daily Deals negotiates discounts with businesses throughout the suburbs and e-mails the deals straight to the consumer. The initiative is a way for the Daily Herald to offer readers and advertisers added value, said Douglas K. Ray, chairman, publisher and CEO of Paddock Publications Inc., parent of the Daily Herald.

For the reader, this is a chance to receive a special deal from a local business and to save money. For the advertiser, it is a way to enhance the flow of business by bringing more customers to their establishments and to promote special products and services at discounted rates, Ray said.

"The market is becoming crowded with 'special offers' but the Daily Herald brand brings credibility to the initiative, as readers can count on the deal as being backed by the Daily Herald," Ray said. "As well, our relationship with advertisers will help them determine how this marketing tool fits into their overall promotion and marketing strategy."

Ray said this initiative also helps to "grow commerce in the suburbs at a time when readers are looking to save money and advertisers are seeking revenue growth."

Here's how Daily Deals works: A new Daily Deal will appear Monday through Friday. The deal on Friday will remain the same on Saturday and Sunday as well. Readers can sign up by providing their e-mail addresses online at Readers' e-mail and other information will never be used for any other purposes.

The deal will be sent via e-mail and consumers just need to click on the link to see what the deal is and how to get it. An online clock will tick off the time remaining for the deal.

The Daily Deal will appear on the home page and entertainment page as well as in the newspaper on the back page of the news section.

This is one more way for the newspaper and website to connect suburban readers with advertisers, said Scott Stone, Paddock vice president for sales, marketing and business development.

"Businesses are looking to introduce themselves to new customers. Our readership is looking to stretch every dollar a little further. Everybody wins," said Stone.

"You can see with the growth of Groupon and other online competitors that there is a need for this type of service at this time in our economic recovery. What makes us different is connecting local readers and local businesses. This is what the Daily Herald does well."