Racing group uses Million to draw Millennials to the track
Aug 18, 2013 7:25 AM -
On hand at Saturday's Arlngton Million was America's Best Racing, a group hoping to turn Millenials -- 21- to 33-year-olds -- into horse racing fans. John F. Cox commanded a crew passing out T-shirts and can cozies and explained the ABCs of reading a program and placing a wager. "We don't want people to be intimidated by looking at the program," Cox said, citing a recent study that indicated horse racing was losing fans at a rate of 4 percent a year.