Articles filed under Marketing
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The Pandemic Pivot: How I grew my business 300% during lockdown
Sep 8, 2021 10:38 AM - My pre-COVID business model of doing over 100 live workshops a year in the Chicago area was really rather archaic and a reflection of my generation. COVID was my wakeup call and told me that it was time to change my model to doing webinars instead. -
Surprised by the vaccination slowdown? You shouldn't be
Aug 16, 2021 12:42 PM - As retail stores and foot traffic are slowly returning, businesses face an awkward, uneven negotiation surrounding consumer behavior both online and in-store. -
JJR Marketing earns Golden Trumpet silver awardJun 25, 2021 2:16 PM - JJR Marketing, a 15-year-old Naperville-based public relations and marketing firm, took home a Silver Trumpet and two 30 Under 30 Awards during the Publicity Club of Chicago's 62nd Golden Trumpet Awards.
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Marketing firm to help small businessesMar 30, 2021 3:20 PM - Clarendon Hills-based Firebrand Global Marketing is having a contest for small and local businesses to help boost their sales and speed their recovery from the negative financial impacts caused by COVID-19.
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Elk Grove Village buys ad time during White Sox broadcasts
Mar 24, 2021 6:07 PM - Elk Grove Village has used sports marketing as a way to tout its business park all over the world -- from its partnership with three USA Olympic teams this summer to the unconventional sponsorship of college football bowl games in 2018 and 2019. And while its first major advertising push started with commercials and banner ticker ads during Chicago Cubs games in 2015, the Northwest suburban village is now turning its latest marketing efforts to the South Side of town. -
'Be open to new marketing opportunities'
Mar 17, 2021 3:08 PM - Taking a break to get to know Barry Sigale of Sigale Public Relations. -
Springboard names new head of account services
Feb 10, 2021 10:35 AM - Mike Chapman has been named senior vice president, account services, for Arlington Heights-based Springboard Brand & Creative Strategy. -
Elk Grove sprints back into sports marketing this weekend
Feb 10, 2021 10:32 AM - Elk Grove Village's next major foray into a sports marketing sponsorship will be on the world stage this weekend. -
Automotive advertising agencies join forcesFeb 2, 2021 12:59 PM - Pinnacle Advertising and Marketing Group, headquartered in Schaumburg, and RealWorld Marketing, headquartered in Scottsdale, Arizona, have created a dedicated division within Pinnacle that will become one of the nation's largest agencies dedicated to the Honda and Acura brands.
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College of DuPage takes top honors at the International MarCom Awards
Jan 22, 2021 10:17 PM - The College of DuPage Marketing and Communications Division recently earned platinum, gold and honorable mention awards for the "It's like" marketing campaign, #ChapsUnite campaign and Chaps Unite Against Racism initiative, respectively, at the 2020 international MarCom Awards.
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