Articles filed under Hoffman, Rebecca
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Going for a big finish: How to make the most of the remaining months of 2023
Oct 18, 2023 10:26 AM - Every year passes too quickly in the marketing world. And there is a seemingly ever-expanding constellation of marketing tools and tactics that should be considered by the small business marketer. The array of choices is simply dazzling.
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All the pretty colors: The role of color in marketing
Sep 20, 2023 3:07 PM - Give thought to the colors you love and the colors you associate with your business.
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing success
Aug 23, 2023 12:06 PM - Increasingly consumers are drawn toward companies, products, experiences and services that offer a sense of belonging or community.
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Figure out what your spark birds of marketing and communications are
Jul 26, 2023 10:44 AM - As the variety of tactics and tools for marketing and communications continues to grow, the small business marketer is forced to make some decisions about which ones to pursue.
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Everyday ways to spark creativity in business
Jun 28, 2023 11:18 AM - Think of creativity or cleverness as a virtual muscle that needs to be used to develop.
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How to approach the halfway point of the year
May 31, 2023 11:34 AM - Traditional, old-school marketing approaches are proving valuable right now. Consider print advertising in hyperlocal publications. Give thought to what brochure or collateral you might mail to customers or prospects.
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The social side of social media content
May 3, 2023 11:02 AM - There are some easy ways to increase the likelihood you will receive positive engagement with your social media content.
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The marketing benefits of a LinkedIn company page
Apr 5, 2023 11:14 AM - Once you have published your company LinkedIn page you can promote job opportunities within your organization, and you can announce news, successes, products and services.
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Get connected: How to make the most of your individual LinkedIn profile
Mar 8, 2023 10:52 AM - What can we marketers make of the rising popularity and engagement on LinkedIn? We can make a lot of this dynamism.
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Show them some love in February
Feb 8, 2023 1:00 AM - Here are pragmatic ways you can show love to your customers and clients.
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