Learn social media marketing tactics at Oakton
Entrepreneurs, small-business owners, corporate employees and anyone interested in business will have two opportunities to enhance their skills at the free public Oakton Community College Business Book Author Series event, "Social Media Marketing," presented by expert Randy Hlavac.
Hlavac will appear at Oakton's Skokie campus, 7701 N. Lincoln Ave., Room A167, from 6 to 9 p.m. Wednesday, March 27, and 6 to 9 p.m. Thursday, March 28, at the college's Des Plaines campus, 1600 E. Golf Road, Room 1610.
Hlavac, a lecturer of social and media mobile marketing at Northwestern University, is the author of "Social IMC: Social Strategies with Bottom-Line ROI," a book that provides strategies and development methodologies to manage social investment with business metrics.
Hlavac also is the chief executive officer of Marketing Synergy, a consulting company dedicated to helping organizations improve their strategic and tactical marketing programs using the advanced analytics necessary to market in today's real-time engagement world.
"Randy has done what few other writers have been able to do - capture lightning in a bottle (the world of digital media) and give it to us in an easy to take doses so that it can be digested and used by any marketing, media or communication manager," said Don Schultz, Northwestern University professor emeritus of integrated marketing communications, in the foreword of Hlavac's book.
Attendees will have the opportunity to network with Hlavac and Oakton business faculty and department chairs on both nights from 6 to 6:30 p.m. During his presentation from 6:30-7:45 p.m., Hlavac will provide hands-on, practical and actionable marketing tactics for important social media channels, including Facebook, Twitter, Instagram, Snapchat, LinkedIn and blogs.
After his presentation, the author will hold a Q&A session, followed by a book signing.
The event is sponsored by the Oakton Alliance for Lifelong Learning with generous support from the Oakton Educational Foundation.
Register for the Skokie event at www.socialmediamarketingmarch27.eventbrite.com. The Des Plaines presentation registration is found at www.socialmediamarketingmarch28.eventbrite.com.
The next event in the series features J. Bryan Bennett's presentation about leadership skills at 6 p.m. Wednesday, April 10 (Skokie), and Thursday, April 11 (Des Plaines). The series concludes Wednesday, May 1, with Tim Calkins' "Secrets of Brilliant Business Presentations," which was rescheduled due to weather.