Doggie Divine's new location offers offers drive-up service

The drive-up drop off service at Doggie Divine Pet Salon in St. Charles is tailor-made for all of the bad weather and downpours we've been having lately.

For years, Doggie Divine was located in downtown Geneva. Customers often would have difficulty finding a spot to park.

Now, the pet salon's new spot along the Randall Road corridor has an overhang that customers can pull right up to and drop off or pick up their pet.

So if the raindrops are falling, the fur blowout won't be ruined. And if it's icy or snowy, your pet's free-cut nails and pampered paws won't be walking through the bad weather.

Owner Amy Radez said the new location at 2041 Lincoln Hwy. is ideal for her four-legged customers and their owners.

"Parking was getting to be a real issue in downtown for clients. Now they are able to pull right up to store, no need to even find a parking spot. If it's raining or snowing, there is an overhang to keep pets dry while getting into the car," Radez said.

Radez first opened Doggie Divine in October 2002 at 315 W. State St. in Geneva. Six years later, she moved to a larger spot at 309 W. State, where the business flourished and found many devoted customers.

Then, late last year, she moved the business to the Randall Road corridor, where loyal customers still come and new four-legged friends are discovering the business.

Doggie Divine pampers all breeds of pets. The salon offers full service grooming, which includes a bath, blowout, full body haircut, nails, ears, along with a bandanna, and bows or ties. The salon also offers small-scale services, and can customize them to what your pets need.

Whether you have a puppy or an older dog, the groomers know how to work with them and perform their needed services.

No matter which service they select, Radez includes a blueberry facial for your pet, she said.

Radez said her customers keep coming back for the services she offers, as well as for the positive environment, communication with owners and attention to each pet's well-being.

"We strive to provide a stress-free environment for all pets," she said. "We are optional cage-free, as we believe it creates more trust and lowered stress to the pet. We feel every pet is unique.

"It's more than giving a good bath, dry and haircut," she continued. "It is thinking of the pet as a complex, sensitive, living creature, and we treat each pet with a level of respect and kindness that will support its mental, psychological and physical well-being," Radez said.

"A good groom is expected from all professional stylists, but a great groom leaves the pet feeling as good as it looks."

• Amy Williams' column covers all the news of business along the Randall Road corridor from Batavia to Crystal Lake. Contact her at randallbiz@comcast.net or (847) 894-5036.