Marketing
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Not just business savvy: The role of persistence in entrepreneurshipSep 27, 2023 11:52 AM - I realized that this seemingly pedestrian quality has been instrumental in navigating the unpredictable waters of business since I began running my first company in 2007.
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All the pretty colors: The role of color in marketing
Sep 20, 2023 3:07 PM - Give thought to the colors you love and the colors you associate with your business.
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Is being emotional the enemy of smart negotiations?Aug 30, 2023 12:21 PM - Some tips on how to effectively use your emotions as a compass in negotiations.
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Harley-Davidson Homecoming 2023: Creating a sense of community and marketing success
Aug 23, 2023 12:06 PM - Increasingly consumers are drawn toward companies, products, experiences and services that offer a sense of belonging or community.
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RibFest gets a $25,000 boost from DuPage County BoardAug 23, 2023 11:10 AM - RibFest is getting $25,000 from DuPage County to help with marketing costs.
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From instinct to insight: The game changer in business strategyAug 2, 2023 1:18 PM - I've been privileged to have a front-row seat to sophisticated research methodologies and have come to appreciate the value of turning research into actionable insights.
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Figure out what your spark birds of marketing and communications are
Jul 26, 2023 10:44 AM - As the variety of tactics and tools for marketing and communications continues to grow, the small business marketer is forced to make some decisions about which ones to pursue.
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Converting small business owners into human resources believers
Jul 19, 2023 12:22 PM - HR gets more complicated each year, making it extremely hard for small businesses to remain in compliance.
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Embrace the journey, not just the destination: A new perspective on business growthJul 5, 2023 11:55 AM - Mistakenly, I equated my drive to accomplish daily and weekly goals with my purpose as a professional and an entrepreneur.
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How NASCAR driver Brad Keselowski became Elk Grove Village's pitchmanJun 30, 2023 4:50 PM - Keselowski's No. 6 Mustang will bear the town's "Makers Wanted" slogan during Sunday's Chicago race.
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