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Zebra Technologies to sponsor college football all-star game

LINCOLNSHIRE - The HBCU Legacy Bowl Wednesday announced a new multiyear partnership with Zebra Technologies Corp., which will include a contribution to the Black College Football Hall of Fame.

As part of the exclusive partnership, Zebra will provide its radio-frequency identification (RFID) player- and ball-tracking technology to deliver important player performance insights for the practices leading up to the 2023 HBCU Legacy Bowl and during the game itself.

The HBCU Legacy Bowl is a postseason all-star game in New Orleans that showcases the top 100 NFL draft-eligible football players from Historically Black Colleges and Universities. The 2022 HBCU Legacy Bowl will be played on Saturday, Feb. 19, and aired live on the NFL TV network.

"The capabilities of our RFID sports tracking system will help showcase the talent of the student athletes in a unique way as well as provide the data and performance metrics necessary for NFL coaches, scouts and general managers to evaluate prospective NFL talent," said Bill Burns, chief product and solutions officer, Zebra Technologies.

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