Molson Coors signs seltzer deal with Coca-Cola

CHICAGO - Molson Coors Beverage Co. has entered into an exclusive agreement with the Coca-Cola Co. to manufacture, market and distribute Topo Chico Hard Seltzer in the U.S.

Topo Chico Hard Seltzer will blend purified sparkling water, a gluten-free alcohol base and natural flavors, with minerals added for taste, and is inspired by Topo Chico sparkling mineral water, a 125-year-old brand with a rich history that has been popular with consumers and many mixologists.

Chicago-based Molson Coors will use its marketing, sales and distribution expertise for a scaled national launch in the first half of 2021, prioritizing markets where Topo Chico sparkling mineral water is known and loved. The production and packaging of the products will be initially handled by a third party.

Topo Chico represents the third hard seltzer brand in the Molson Coors portfolio, joining Vizzy, launched in April, and Coors Seltzer, which launched at the end of August. The company seeks to become a major competitor in the fast-growing hard seltzer segment.

Topo Chico seltzer will be developed in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango.