IntentGen raises $78K for charities

NAPERVILLE - IntentGen Financial Partners, a Naperville-based financial planning firm, raised around $80,000 for four local charities through its successful "Compassion Counts" campaign.

The firm's $20,000 initiative, which launched on May 1 and ended on May 15, supported Project Help, Loaves and Fishes, DuPagePADS and Hesed House. IntentGen matched all donations up to $100 per donor and $5,000 per organization made during that two-week period.

The response netted 427 donations that came from the firm's clients and the local community.

Zac Larson and Corey Schmidt, founding partners of IntentGen, explained that the focus was not on raising a large amount of funds from a few donors, but to connect as many people in the community as possible. That in the end, would count toward something big.

"We know from experience that giving doesn't just happen. Significant financial planning has allowed our clients to be even more generous to those places that are important to them," Schmidt said.