Eight rewards card pitches that travelers should ignore

  • Credit card companies call it marketing. Others see it as manipulation -- encouraging Americans to go into debt for a vacation or spend more for upgrades.

    Credit card companies call it marketing. Others see it as manipulation -- encouraging Americans to go into debt for a vacation or spend more for upgrades. Associated Press File Photo

 
 
Posted9/1/2019 6:00 AM

If you're like me, your inbox (and perhaps your mailbox) is overflowing with credit card offers. Maybe you already have a travel rewards credit card or one affiliated with a specific airline or hotel chain. Then, it's even more likely you are bombarded with all sorts of deals enticing you to pack your bags for another getaway. The missives feature pristine white-sand beaches, opulent suites, terraces with infinity pools -- images whispering, "Take a vacation. C'mon, you're entitled. It's easy. Just charge it."

For example, the new Chase Marriott Bonvoy Bold credit card is "designed to give cardmembers the opportunity to create new memories and deeper connections with family and friends" all with no annual fee. "Travel enriches the individual and connects the world."

                                                                                                                                                                                                                       
 

Credit card companies call it marketing. Others see it as manipulation -- encouraging Americans to go into debt for a vacation or spend more for upgrades.

Think of it this way. You buy a refrigerator when you need one. But before you hand over your credit card, you compare makes and models and decide what bells and whistles you can afford or live without.

When it comes to travel, we often are emotion-driven creatures.

"We think, 'A vacation is something I deserve. After all, my friends went on one, why didn't I? I'm special and should treat myself as special,'" says Michael Kamins, visiting professor of marketing at Claremont Graduate University and author of "Marketing Manipulation: A Consumer's Survival Manual."

"These people are not doing you any favors. There's a go-for-it-now and pay-for-it-later mentality that credit card companies tap into," Kamins says. "Plus, they imply you can take a vacation for just pennies a day and redirect you from the real issue that you will be deeper in debt."

by signing up you agree to our terms of service
                                                                                                                                                                                                                       
 

Credit card issuers aren't necessarily sneaky, says Sean Messier, associate editor at Credit Card Insider.

"A lot of the temptations offered by credit card issuers actually have the potential to be valuable," he says. "Trouble begins when people neglect to use their credit cards in a way that allows them to take advantage of that value."

You don't need reminding that if you are already in debt, spending big bucks you don't have on travel is -- well -- dumb. How can you avoid falling prey to the hype? Here are some come-ons that should set off warning bells.

The pitch: Sign up and spend X amount of money in the first three months for X bonus points.

The reality: Nearly every travel rewards credit card offers some sort of introductory signup bonus. Typically, you receive from 30,000 to 60,000 points or airline miles for spending $1,000 to $4,000 in the first three months. If you're thinking you'll get a new card and use it to pay for an Alaskan cruise, take a step back, advises Messier. Craft the budget you'd have made for a vacation before you knew about the bonus. If you find the amount you'd ordinarily spend doesn't come close to the signup's bonus spending requirement, don't bother, because you are basically scamming yourself out of the money.

The pitch: Act now and pay 0 percent interest in 12 months.

The reality: It's easy to lose track of an intro annual percentage rate period, if you're not budgeting carefully. So if you planned on spending $750 for an all-inclusive getaway to Cancun, Mexico, with airfare, but instead opt to drop $2,500 on that Rome, Florence and Venice by rail tour, you could easily be left paying off the debt well after the introductory period ends and your vacation photos are far down your Instagram feed. "In some cases, even if you have paid off most of the balance, you'll still be charged interest on the entire balance if you haven't paid it off by the end of the intro period. This is known as deferred interest," cautions Messier.

                                                                                                                                                                                                                       
 

The pitch: Enjoy special benefits when you book at our hand-selected hotels.

The reality: In many cases, these properties, usually classified as "luxury hotels and resorts," cost much more than perfectly suitable alternatives. So unless you were planning on staying at one of those properties, forget it. Getting a room upgrade or welcome bottle of champagne isn't worth paying more for a hotel than you need to.

The pitch: But wait, there are so many extra benefits.

The reality: Many travel rewards credit cards provide benefits that seem to make travel more appealing. This might drive you to spend more often or to apply for a credit card with an annual fee that costs more than you'll get back in value from the card. Sure, Hyatt's new credit card offers points for using public transit in Chicago and New York, and you may accrue points for using Lyft and Uber. "But does a $15 Uber credit really offset that $550 annual credit card fee?" asks Grant Martin, business of loyalty editor at Skift, a website for the travel industry.

The pitch: This is a limited-time offer. The clock is ticking. Buy now.

The reality: According to Kamins, every major credit card issuer has a smartphone app, so consumers receive all sorts of offers through notifications. "You see it and start to think, 'Maybe I should take it,' instead of, 'Is this a travel offer I would already buy or use, or am I acting on impulse?" Martin adds that airlines such as American and United have ratcheted up their in-flight credit card pitches usually with an offer or deal good only until the plane lands. Flight attendants receive an incentive ($50 to $100) for every signup. Because the focus is on regret (miss it and you'll hate yourself), a limited-time offer leads to illogical decision-making.

The pitch: Say goodbye to forking over an extra 3 percent every time you swipe while on vacation overseas.

The reality: Yes, the absence of foreign transaction fees saves you money. That's no reason to buy a pricey Parisian handbag or dine at a Michelin star restaurant you can't afford.

The pitch: For only X more, you get an upgraded (fill in the blank).

The reality: Kamins calls this the "incremental pitch." Once you've bought into that $2,000 cruise ship cabin or $350 airline seat, why not spend an extra $50 or $100 to get a balcony or better seat? "Essentially [you've] made the first bid, which is the toughest decision, to go from zero to $350," he says. "Now, you are more susceptible when presented with a smaller amount to move from A to B, then B to C."

The pitch: Our credit card pays for itself.

The reality: Earning and maximizing rewards through credit cards is incredibly complicated and could sink you into debt faster than the Titanic went under. One pitch we received recommended partnering cards. After spending enough to earn the maximum points on one card, you transfer those points to another card and combine them with that second card's points to maximize their value for redemption. By the time you're done, according to my calculations on one such offer, you will have spent $24,000 (plus the $95 annual fee for one of the cards) to earn $1,500 in travel rewards ... I think. Credit cards should not require a user's manual. Says Martin: "Partnering credit cards can be a good way to earn points across a wider spectrum of spend categories, such as dining on one card and travel on another, but it also multiples the amount that one needs to spend in order to reach signup bonuses. Faced with the prospect of finding a reason to meet those thresholds, it can be easy to let spending get out of control."

0 Comments
                                                                                                                                                                                                                       
 
Article Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.