Blue Chip named marketing agency for Utah firm

Integrated marketing agency Blue Chip in Northbrook said it has been named agency partner for Utah-based natural supplement and personal care company Nutraceutical.

Blue Chip will be responsible for brand strategy, positioning and activation for Nutraceutical, a company that sells natural supplement and personal care products in health food stores. Nutraceutical has more than 40 all-natural brands in its portfolio, including Solaray, KAL, Heritage Store and Dynamic Health. To date, there has been limited consumer outreach or targeted support for Nutraceutical brands, which is a challenge that Blue Chip welcomes as Nutraceutical deepens its commitment to brand marketing.

"We're inspired to partner with Nutraceutical to differentiate their brands and accelerate consumer demand in the highly competitive health food and natural space," said Larry Deutsch, Blue Chip's chief growth officer. "Our brand positioning work will build on Nutraceutical's prolific portfolio to help fuel their growth and category leadership."

In addition to brand work, the agency assignment includes integrated marketing communications, digital, social media and content creation, with the potential for media assignments in the future.

"We selected Blue Chip over other agencies for their brand marketing expertise," said John D'Alessandro, chief marketing officer for Nutraceutical. "In addition, we believe Blue Chip's fully integrated capabilities will help us to truly activate our brands and differentiate Nutraceutical in the marketplace."

The Nutraceutical win for Blue Chip comes on the heels of new assignments from Bausch + Lomb, Daisy Brand and Medline.