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Bernina launches new sewing machine

Bernina of America, a manufacturer of sewing, embroidery and quilting machines, has introduced the 2018 Bernina 330 Special Edition First Love sewing machine.

The machine features a faceplate with a colorful design and supports the Quilts for Kids mission to support children from around the world who suffer from life-threatening illnesses, abuse, poverty and natural disasters.

Bernina, based in Aurora, will donate $20,000 from a portion of the B 330 SE First Love sales to the Quilts for Kids. Additionally, Bernina dealers will host Quilts for Kids in-store events where the community will be invited into stores to make quilts for children in need. The company has more than 400 dealer locations in the U.S. The new machine sells for about $1,399.

In conjunction with the launch of the machine, BERNINA of America will kickoff a First Love Instagram contest beginning on March 19 where one winner will have a chance to receive a new, free B 330 SE First Love sewing machine.

Those interested in participating in the First Love Instagram contest will be asked to repost an image of the B 330 SE First Love and comment on what they would create with the machine for children in need. Contest-goers must also follow @berninausa on Instagram and use the hashtag #BERNINAFirstLove with their post. The contest runs until March 28 and the winner will be announced in early April. For more information, go to instagram.com/berninausa.

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