Correction: Aunt Jemima story
Posted June 18, 2020 7:00 am
NEW YORK (AP) - In a story June 17, 2020, about Quaker Oats' decision to retire the Aunt Jemima brand, The Associated Press misquoted Geechie Boy Mill's response to questions around its branding. The company said it is 'œlistening and reviewing our overall branding,'ť not 'œlistening and revising our overall branding.'ť
A bottle of Aunt Jemima syrup sits on a counter, Wednesday, June 17, 2020 in White Plains, N.Y. Pepsico is changing the name and marketing image of its Aunt Jemima pancake mix and syrup, according to media reports. A spokeswoman for Pepsico-owned Quaker Oats Company told AdWeek that it recognized Aunt Jemima's origins are based on a racial stereotype and that the 131-year-old name and image would be replaced on products and advertising by the fourth quarter of 2020. (AP Photo/Donald King)
The Associated Press
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