California sues e-cigarette maker Juul over ads and sales

  • FILE - In this Dec. 20, 2018, file photo a woman buys refills for her Juul at a smoke shop in New York. California is suing the nation's biggest e-cigarette maker, alleging Juul Labs deliberately targeted teenagers with its early marketing campaigns. The lawsuit filed Monday, Nov. 18, 2019, by California's attorney general is the latest legal action against Juul. The company faces multiple state and federal investigations into whether its early marketing efforts helped spark the current vaping craze among underage users.

    FILE - In this Dec. 20, 2018, file photo a woman buys refills for her Juul at a smoke shop in New York. California is suing the nation's biggest e-cigarette maker, alleging Juul Labs deliberately targeted teenagers with its early marketing campaigns. The lawsuit filed Monday, Nov. 18, 2019, by California's attorney general is the latest legal action against Juul. The company faces multiple state and federal investigations into whether its early marketing efforts helped spark the current vaping craze among underage users. Associated Press

 
By MATTHEW PERRONE
Associated Press
 
 
Updated 11/18/2019 1:20 PM

WASHINGTON -- California is suing the nation's biggest e-cigarette maker, alleging Juul Labs deliberately targeted teenagers with its early marketing campaigns.

The lawsuit filed Monday by California's attorney general is the latest legal action against Juul. The company faces multiple state and federal investigations into whether its early marketing efforts helped spark the current vaping craze among underage users.

 

Juul disputes allegations that it marketed to teens. The company points out that it has halted its advertising and removed most of its flavors from the market.

North Carolina filed the first lawsuit against the company in May.

The lawsuit from California Attorney General Xavier Becerra also alleges that Juul's website did not previously adequately verify customers' ages.

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