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California show explores Warhol's social, tech foreshadowing

SAN FRANCISCO (AP) - A retrospective of Andy Warhol's work on display in San Francisco captures his use of artwork to create public personas for his subjects the way people do now using social media.

"Andy Warhol - From A to B and Back Again" opened this week at the San Francisco Museum of Modern Art. It runs through Sept. 2.

Organizers say the exhibit illustrates how Warhol embraced personal branding decades ago and foreshadowed the digital age.

It includes more than 300 works spanning Warhol's 40-year career.

The show debuted at the Whitney Museum of American Art in New York. It will travel to the Art Institute of Chicago later this year.

In this photo taken Wednesday, May 15, 2019, a woman walks past "Large Sleep," a silkscreen ink on plexiglass and the 1963 piece "Triple Elvis" at the exhibition, "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, is the piece called "Ethel Scull 36 Times" at the exhibition, "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, a pair of women look at the 1962 pop piece called "Campbell's Soup Cans" at the exhibition, "Andy Warhol _ From A to B and Back Again, in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. The exhibition opened this week opened this week and runs through Sept. 2. It includes more than 300 works spanning Warhol's 40-year career. Organizers say the show illustrates how Warhol embraced personal branding decades ago. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, people stand in a room covered with "Flowers" paintings and "Cow Wallpaper" at the exhibition, "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. The Associated Press
In this photo taken Wednesday, May 15, 2019, a woman views commissioned portraits from 1968-1987 at the exhibition, "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, Donna DeSalvo, deputy director and senior curator at New York's Whitney Museum of American Art, talks about the piece "Ethel Scull 36 Times" displayed in the exhibition "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, in a display of female icons, Elizabeth Taylor is reflected in an image of the Mona Lisa at the exhibition, "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, is "Self Portrait (Camouflage)," a 1986 acrylic paint and silkscreen ink on linen displayed at the exhibition, "Andy Warhol _ From A to B and Back Again" in San Francisco. A retrospective of Andy Warhol's work on display at the San Francisco Museum of Modern Art captures his use of artwork to give his subjects personas the way people do now using social media. The exhibition opened this week opened this week and runs through Sept. 2. It includes more than 300 works spanning Warhol's 40-year career. Organizers say the show illustrates how Warhol embraced personal branding decades ago. (AP Photo/Eric Risberg) The Associated Press
In this photo taken Wednesday, May 15, 2019, is a piece from the 1950's "Gold Shoe" collages that depicted well-known people such as Truman Capote as dainty, gilded footwear at the exhibition, "Andy Warhol _ From A to B and Back Again, in San Francisco. (AP Photo/Eric Risberg) The Associated Press
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