Rio Olympics becoming reality; bring cash for souvenirs
Posted July 01, 2016 7:00 am
RIO DE JANEIRO (AP) - The Olympics will become a tangible reality on Friday, when one of its so-called "Mega" souvenir shops opens on Copacabana Beach.
Bring plenty of cash, at least for anything more than a keychain that sells for 25 Brazilian reals ($8). A commemorative gold medal will sell for around $2,000.
Olympic merchandising is big business.
Rio's head of licensing and retail sales, Sylmara Multini, says organizers hope to sell merchandise worth about 1 billion Brazilian reals ($310 million).
The 19,300 square-foot layout on Copacabana is one of three huge stores. The largest will be a store in the Olympic Park.
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked.
If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.