Home Run Inn redesigns its brand

WOODRIDGE - Family-owned and operated Chicago pizzeria Home Run Inn will roll out a new look beginning this month.

Home Run Inn is re-energizing all of the brand's touch points with consumers, including the logo, website,

restaurant storefronts, in-restaurant and marketing materials and frozen pizza boxes.

The new logo was guided by a series of consumer research groups. The brand took a careful approach in updating its aesthetic while maintaining its connection with customers.

"We've been in Chicago serving my family's pizza recipe for more than 70 years," said Joe Perrino, CEO and President of Home Run Inn, Inc. "We have a deeply-rooted connection to our guests and are proud to have been here for them throughout the years. We realized that it was time to bring a new look to our brand. We've refreshed our image while continuing to

offer the same great tasting pizzas our fans have come to know and love.''

Home Run Inn pizzas are made from an original family recipe created in 1947. One of Chicago's oldest pizzerias, pizzas are baked in tradition and made from scratch daily using all-natural ingredients with no preservatives.

One of the first companies to expand into the frozen pizza business, Home Run Inn frozen pizzas are made daily and shipped to grocery stores in more than 40 states offering a true taste of Chicago to guests across the nation.

The refreshed design is in effect on a gradual rollout, with new boxes first hitting shelves in late June.