Hoffman Estates Park District Rolls Out New Logo and Tagline

The Hoffman Estates Park District Park Board of Commissioners approved a new logo and tagline at its March 22 meeting. The new logo has a contemporary version of the familiar sun, which the park district has used for more than ten years. In the center of the new sun is a leaf to acknowledge the park district's green initiatives and a blue "swish" was added that represents the 25 bodies of water in the district's 72 parks.

The stem of the leaf reveals a path leading into the horizon; signifying an active lifestyle, and forward thinking, too. The lower case "san serif" font is casual, friendly and suggests recreation and fun.

The new tagline, "making life fun," is a short, inspiring message that speaks to the park district's mission to "offer healthy and enjoyable experiences to residents and guests."

The park district also introduced an abbreviated version of the logo. The park district's name will be shortened to "heparks" and will avoid using "HEPD" as an abbreviation, which is also the acronym for the Hoffman Estates Police Department. Heparks also represents the district's website address, heparks.org.

Logos will be replaced throughout the district over the next 12-18 months.

Feedback from the community is welcomed. Comments can be directed to Communications & Marketing Superintendent Sandy Manisco at smanisco@heparks.org or (847) 781-3672.