Simon's Chicago area shopping centers go 'Mission Pink' with Susan G. Komen to fight breast cancer
Participating properties in the Chicago market include Woodfield Mall, one of the largest shopping destinations in the United States, as well as Chicago Premium Outlets, Lighthouse Place Premium Outlets, Pleasant Prairie Premium Outlets and Gurnee Mills.
"As active members in the communities we serve, Simon Malls, The Mills and Premium Outlets provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year," said Krystal Zell, Simon's Senior Vice President of Field Marketing. "Simon has supported Susan G. Komen events for years on a center by center basis and it is very exciting to raise our level of engagement so that all of our shopping centers can participate."
"We are delighted to be working with the dedicated people at Simon," said Dr. Judy Salerno, Komen President and CEO. "With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon's 'Mission Pink' play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer."
Visitors to Simon's five Chicago-area shopping centers will notice that the Guest Services booths will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:
• Wall of Strength - For a $1 donation to Susan G. Komen, survivors, families and/or friends can write a message of strength on a foam board "brick," take a picture and post their picture on the center's Wall of Strength and share via social media.
• Style Passes/Voucher Cards - At Gurnee Mills and Simon's three Chicago-area Premium Outlets, $10 voucher cards, available at Guest Services, offer 25 percent off one item at all participating retailers. Premium Outlets shoppers donating $10 to Susan G. Komen for a voucher card will also receive a free pink Samsonite tote, while supplies last. At Woodfield Mall, shoppers can purchase a $5 Style Pass containing special retailer discounts. One hundred percent of Style Pass and voucher card donations will benefit Komen.
• Surprise and Delight - Generate awareness of Susan G. Komen's National Breast Cancer Awareness Month by surprising randomly selected shoppers with 'Mission Pink' treats as they shop.
• Building Awareness - On select dates, representatives of Susan G. Komen will be on-site at each of the centers to share breast cancer awareness information and answer questions.
During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.
About Woodfield Mall
Woodfield Mall, one of the largest shopping destinations in the United States, provides Chicago area residents and visitors with a distinctive collection of nearly 300 retail stores. The mega mall showcases five major anchors, including Lord & Taylor, Macy's, Nordstrom, JCPenney and Sears, plus popular stores Michael Kors, COACH, Apple, White House/Black Market, BOSS Hugo Boss, Anthropologie, Tumi, Lacoste, Arhaus, AIX Armani Exchange, lululemon athletica and Columbia Sportswear. Shoppers enjoy a delicious array of dining and entertainment options such as Texas de Brazil, The Cheesecake Factory, P.F. Chang's and Stir Crazy. Woodfield Mall, at 5 Woodfield Mall in Schaumburg, Ill., is located about 25 miles from downtown Chicago and in close proximity to O'Hare International Airport.
Throughout the month of October, Woodfield Mall will donate $1 to Susan G. Komen for each new shopper who signs up for the Simon Rewards program at simonrewards.com/pink. Once that shopper submits their first qualifying receipt, Woodfield Mall will donate an additional $4. Plus, shoppers can donate $1 to play Plinko Board at the Guest Services booth in the Grand Court for the chance to win a prize. For additional information, please contact Woodfield Mall at (847) 330-1537 or visit shopwoodfield.com. Like us on Facebook at facebook.com/woodfieldmall and follow us on Twitter @WoodfieldMall and on Instagram @WoodfieldMall.