Many years ago (perhaps 30) I was shopping in the now-defunct Karrol's Menswear (tall sizes) at Golf Mill Shopping Center. I had purchased a shirt for my husband and asked the salesman for a Christmas box. The date was Nov. 18 -- I remember it well.
He looked at me kind of strange and said, "Lady, we don't have Christmas boxes yet."
In those days there was a clear distinction between the holidays and it was still before Thanksgiving.
Sure, we would sometimes do a little shopping early as I was, but the stores didn't beat you over the head with Christmas carols over the speaker and holiday decorations in October! Oh, for the good old days.
Gloria La Berg