Business

Yahoo’s email becomes more like Gmail in redesign

Posted October 08, 2013 9:04 am

Associated Press

SAN FRANCISCO — Yahoo’s free email service is becoming a bit more like Google’s Gmail as part of its second makeover in less than a year.

The similarities to Gmail probably aren’t coincidental. Yahoo CEO Marissa Mayer helped design some of Gmail’s features while she was a top executive at Google Inc. Since its debut nearly a decade ago, Gmail has steadily grown into the world’s most popular email service.

Yahoo’s redesigned email unveiled Tuesday includes a Gmail-like tool that will thread together emails related to specific topics so they appear as a succession of messages.

Another new feature will enable Yahoo’s email users to decorate their inboxes with pictures plucked from the company’s photo-sharing service, Flickr. Gmail has been allowing its users to spruce up their inboxes with various themes for years.

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