Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Tim Cook, CEO of Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. Appleís latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be ìthe gold standard of smartphones and reads your fingerprint.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. Appleís latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be ìthe gold standard of smartphones and reads your fingerprint.
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Elvis Costello, performs after the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. Appleís latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be ìthe gold standard of smartphones and reads your fingerprint.
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Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. Appleís latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be ìthe gold standard of smartphones and reads your fingerprint.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c and 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Tim Cook, CEO of Apple, speaks on stage before the introduction of new products in Cupertino, Calif., Tuesday, Sept. 10, 2013. Appleís latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be ìthe gold standard of smartphones and reads your fingerprint.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
ASSOCIATED PRESS
Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Phil Schiller, Apples senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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Tim Cook, CEO of Apple, hugs entertainer Elvis Costello, after the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. Appleís latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be ìthe gold standard of smartphones and reads your fingerprint.
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Donald Mustard, CEO of Epic Games, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013.
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