Fittest loser
Article posted: 11/8/2012 7:02 PM

GOP groups taking stock after $380 million loss

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In the sheer quantity of negative advertising and amount of dollars being spent, 2012 may have marked the birth of an unprecedented era of negative campaigning. However, there's considerable second-guessing about its effectiveness in the wake of Tuesday's results.

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Republican-leaning independent groups were supposed to be a key to victory for Mitt Romney. But they ended up being among the big losers of the presidential race, spending an eye-popping $380 million on ads to oust President Barack Obama only to come up woefully short.
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