Businesses look to cash in on 'Carmageddon'

Associated Press
Updated 7/13/2011 9:46 PM

LOS ANGELES -- JetBlue's ploy to pluck Los Angeles drivers from gridlock by offering flights over Interstate 405 during planned closures this weekend paid off.

The airline sold out all four of the newly offered Saturday flights between Long Beach Airport and Bob Hope Airport in Burbank, calling the service a "planepool" between the San Fernando Valley and the beach.

Regular seats were snapped up for $4 and seats with extra legroom went for $5.

Authorities plan to shut a 10-mile segment of Interstate 405 for 53 hours so crews can demolish one side of the Mulholland Drive Bridge as part of a larger $1-billion freeway improvement project.