LINCOLNSHIRE -- Camping World Holdings has launched its "side by side" business strategy with the signing of a deal to acquire Ketelsen Campers of Colorado in Wheat Ridge, Colorado.

With the launch of its "side by side" strategy, Camping World will actively seek opportunities to acquire quality dealerships with strong management, brand recognition and a solid customer base in markets where Camping World has an existing presence. The acquired businesses will continue to be operated by Camping World under the legacy name.

"With our 'side by side' strategy we will actively pursue opportunities in our existing markets over the next few years to expand market share, grow our database and add additional distribution points for our Good Sam portfolio,'' said Brent Moody, Chief Operating Officer of Camping World and Good Sam.

"The addition of Ketelsen Campers of Colorado will accomplish all three objectives and add a top three dealer in the state of Colorado to Camping World's established number one position," he added.

Marcus Lemonis, Chairman and CEO of Camping World and Good Sam, said Ketelsen Campers of Colorado has "consistently established itself as one of the most successful, well-known

and respected dealers in the state of Colorado" under the direction of owner Randy Ketelsen.

"The acquisition of Ketelsen Campers of Colorado is the perfect launch of our 'side by side' strategy and will fulfill each of our objectives -- increased market share, growth of our database and an additional distribution point for our Good Sam products and services," Lemonis said.