The Indigo at Bartlett and Elmhurst senior living communities announce rebrand under new operator
The Indigo at Bartlett and The Indigo at Elmhurst are pleased to announce a rebranding initiative and transition to new operator, Jaybird Senior Living. This strategic transition, beginning Aug. 1, 2024, marks a significant milestone in the commitment of these communities to providing exceptional memory care programs and services in a supportive and engaging environment.
Formerly known as Chapters Living, The Indigo Senior Living name reflects the communities’ unique blend of tranquility, depth, and elegance. The rich hue of indigo symbolizes wisdom, integrity and introspection — qualities of high value and embodiment within these communities. Just as the color indigo evokes a sense of calm and serenity, the communities offer a peaceful and nurturing environment for residents.
The Indigo Senior Living communities will launch a renewed approach to memory care with a signature program known as Indigo Wings. Grounded in Montessori principles, Indigo Wings emphasizes independence, dignity and individualized care, tailored to the unique needs of each resident. With the transition to Jaybird Senior Living, residents and their families can expect the continuation and enhancement of these core values, further enriching the resident experience.
Jaybird Senior Living brings a wealth of expertise and a proven track record in senior living operations. Known for their dedication to fostering vibrant communities that prioritize resident well-being, Jaybird Senior Living is committed to upholding the highest standards of care and hospitality at their Bartlett and Elmhurst locations.
“We are thrilled to announce this new partnership and rebrand to The Indigo Senior Living,” said Justin Wray, chief operating officer at Jaybird Senior Living. “By choosing this name, we aim to create a space where residents can feel inspired, supported, and truly at home. This transition represents an exciting chapter for Jaybird and the communities, as we continue to provide the compassionate and personalized care families have come to trust.”
The Indigo locations remain dedicated to maintaining their position as leaders in memory care services in the area. Residents can look forward to the same warm and supportive environment they have always enjoyed, now with the added expertise and resources of Jaybird Senior Living.
About Indigo Senior Living
The Indigo Senior Living offers Montessori Memory Care in Bartlett and Elmhurst. The communities embrace the Montessori philosophy, focusing on independence, dignity, and personalized care for each resident. For more information, virtual tours, and to get in touch, visit theindigobartlett.com and theindigoelmhurst.com.
About Jaybird Senior Living
Jaybird Senior Living provides innovative, person-centered management services for a diverse portfolio of nearly 40 senior living communities across the country. Visit www.jaybirdsl.com to discover more about their signature programs and commitment to creating extraordinary living environments.