Why are we so bad at imagining the food of the future?
Apr 18, 2015 3:25 PM -
Prophets of the past often kick-started our future: Think of Leonardo da Vinci's 33-barrel machine gun, Mark Twain's "telectroscope" Internet or Aldous Huxley's "soma" antidepressants. But they simply can't do food. What our culture sees as forward-thinking today is more about returning to basics (slow, local, organic, paleo) than about harnessing new technology and hatching new ideas. Somehow, our greatest prandial innovators haven't been futurists. They've been corporations playing to our salty, sugary and fatty desires by finding new -- admittedly, delicious -- ways to combine extant foods.