GM's ready to lose $9,000 a pop and chase electric car boom
Dec 4, 2016 6:00 AM -
General Motors Co. stands to lose as much as $9,000 on every Chevrolet Bolt that leaves a showroom once the all-electric subcompact starts rolling out. Sounds crazy, but the damage makes perfect business sense under the no pain, no gain policy driving the electric-vehicle boom in the U.S. California crafted the doctrine, with tough clean-air rules and a mandate that automakers sell some nonpolluting vehicles if they want to do business in the Golden State. Nine others have adopted it, New York and New Jersey among them, and all told they make up close to 30 percent of the U.S. market.