The calendar says Nov. 6, but for one Chicago radio station, it's Christmas Eve. At 4:35 p.m. Tuesday, holiday music will begin airing around the clock for the 17th consecutive year on WLIT 93.9 FM, the iHeartMedia adult contemporary station known as 93.9 My FM. Last year the switch to Christmas music came on Nov. 10. The biggest reason for the move, of course, is ratings. See robertfeder.com for full report.
updated: 11/6/2017 2:39 PM
Feder: Christmas music starts Tuesday on WLIT 93.9 My FM
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