New logo, slogan part of campaign to rebrand Round Lake Park
With an anniversary coming up and a desire to attract new business, Round Lake Park is adopting a logo and slogan for a fresh look.
"Proud Past, Unlimited Future" is the slogan chosen by town leaders as the village prepares to mark its 70th anniversary.
"We're in the process of rebranding. We're going to make new signage and bring it to the forefront, make it more professional," Mayor Linda Lucassen said.
The village has been working with Munisupport of Chicago on the branding effort. Last week, officials formally adopted the rights and interest in the logo and slogan.
Letterheads are being changed, new signs will be produced and the village website will be changed to reflect the new direction, Lucassen said.
"This is our 70th anniversary coming up in October. We thought it would be a good time to make some changes," she said.
The current logo on the website is a drawing of the village hall, which faces Round Lake off Washington Street, and the motto "The Community with a Heart."
The new logo projects a new image.
"It's very clean and fresh-looking," Lucassen said.
One of the main goals is to attract business, she added.
A decorative street lighting project - part of a long-sought effort to improve the modest commercial area along Route 134, known as Main Street - recently was completed.
But there are other opportunities, including a 4-acre site on Hainesville Road that is on the market as a potential commercial area. About 26,000 vehicles per day use the nearby intersection at Hainesville Road and Washington Street, according to promotional material.
Round Lake Park is small, with a population of 7,519, and geographically spread out, with the original part of town north of Route 120 and the self-contained Sedgebrook 55 and older community near Route 60 and Peterson Road to the south.
According to information provided by the village, the town had 1,700 residents and was composed of summer cottages surrounded by open spaces and farms when it was incorporated in 1947.
At the time, the village had one police officer, a bar, a boxing ring, a dairy farm, a real estate office and a pharmacy with a soda fountain.
Officials are looking for photos of the village's early days, including businesses, Main and Washington streets, village hall, Murphy School, parades and other activities.